Doctoral Candidate in Marketing with a strong focus on consumer behavior, and consumer-technology interaction. Leverages advanced research methodologies and quantitative analysis to explore complex consumer phenomena, supported by a robust publication record and practical experience in digital marketing management. Adept at translating theoretical insights into actionable strategies, driving innovation in both academic and industry settings.
Norfolk, VA, US
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Summary
Engaged in advanced doctoral research focusing on consumer behavior and human-AI interaction, contributing to cutting-edge academic discourse and publications.
Highlights
Published multiple peer-reviewed articles in leading journals like *International Journal of Human-Computer Interaction* and *Journal of Advertising Research*, advancing understanding of chatbot influence and virtual influencer ecosystems.
Presented research findings at prestigious conferences including the Society for Consumer Psychology and the American Academy of Advertising, enhancing academic visibility and collaboration.
Secured competitive grants and scholarships totaling over $6,850, including the Broadening Research and Instruction in Negotiations Grant and the Graduate Student Scholarship.
Actively contributed to the academic community through professional service as Vice Chair of Scholarly Insights for AMA DocSIG and as an Ad-hoc Reviewer for multiple international journals.
Norfolk, VA, US
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Summary
Supported research initiatives focused on professional sales and negotiation strategies, contributing to empirical studies and pedagogical development.
Highlights
Analyzed sales and negotiation literature to identify key drivers of success and areas for improvement in professional sales contexts.
Assisted in the development of research instruments and case studies for sales education, enhancing instructional materials for future courses.
Digital Media Manager
Tehran
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Summary
Led comprehensive digital marketing strategies and managed campaigns across diverse platforms, driving client engagement and achieving measurable business objectives.
Highlights
Managed a portfolio of over 20 key client accounts, developing and executing digital media strategies that consistently met or exceeded performance KPIs.
Directed multi-channel marketing campaigns (SEO, SEM, social media, display) for clients, increasing online visibility by an average of 20% and lead generation by 10%.
Utilized advanced analytics tools to monitor campaign performance, optimize ad spend, and generate detailed reports, improving ROI by up to 30% for various campaigns.
Spearheaded the adoption of new digital advertising technologies and platforms, enhancing campaign targeting capabilities and operational efficiency for the agency.
Mentored and supervised a team of 6 media specialists, fostering skill development and ensuring high-quality campaign execution.
Media Planning Specialist
Tehran
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Summary
Developed and optimized media plans for diverse clients, ensuring strategic alignment with marketing goals and efficient allocation of advertising budgets.
Highlights
Developed and implemented media plans for over 15 clients across various industries, successfully reaching target audiences and achieving campaign objectives.
Conducted thorough market research and competitive analysis to identify optimal media channels and placement strategies, enhancing OOH campaign effectiveness by 5%.
Negotiated media buys with vendors, securing favorable rates and added value for clients, resulting in an average of 5-7% cost savings per campaign.
Collaborated cross-functionally with creative and account management teams to ensure seamless campaign execution and alignment with overall marketing strategies.
Awarded By
Old Dominion University
Awarded for supporting research and instruction in negotiation strategies, valued at $5,100.
Awarded By
ANA Educational Foundation
Recognized as a fellow in the prestigious Visiting Professor Program by the Association of National Advertisers Educational Foundation.
Awarded By
American Academy of Advertising
Received a competitive graduate student scholarship from the American Academy of Advertising, valued at $750.
Awarded By
Society for Marketing Advances
Selected as a fellow for the Doctoral Consortium by the Society for Marketing Advances, recognizing promising doctoral research.
Awarded By
Old Dominion University
Awarded the Karen and Jeff Tanner Scholarship Endowment, valued at $1,000, for academic excellence.
Awarded By
National Examination Organization
Achieved a top 0.4% ranking nationwide on the National MBA Entrance Exam, demonstrating exceptional academic aptitude.
Awarded By
National Examination Organization
Achieved a top 0.2% ranking nationwide on the National Undergraduate Entrance Exam, highlighting early academic distinction.
Published by
International Journal of Human-Computer Interaction
Summary
Investigates how message length similarity between customers and chatbots influences social presence and attitudes. Two experiments reveal that conversational alignment improves attitudes—particularly under anger—via increased social presence.
Published by
Psychology & Marketing
Summary
A systematic and bibliometric review of evolutionary psychology in marketing, identifying six core themes and future directions for research on evolved motives in consumer behavior.
Curriculum Development, Instructional Design, Student Engagement, Marketing Principles, Marketing Research, Web Analytics, Mentoring.
Statistical Software (e.g., SPSS, R), Data Visualization Tools, Google Analytics, Digital Advertising Platforms.
Consumer Behavior, Human-AI Interaction, Social Perception, Judgment and Decision Making, Experimental Design.
Digital Marketing Strategy, Media Planning, Digital Media Management, Social Media Marketing, Influencer Marketing.
Contact information available upon request
Contact information available upon request
Contact information available upon request
Contact information available upon request
Contact information available upon request
Contact information available upon request